Lundinke

Lundinke

Core6

The Economics of Modern Gigging

Why more musicians are working harder than ever… and earning less than they expected

Mar 26, 2026
∙ Paid
The Economics of Modern Gigging
natalie-parham-fPKqpUbTL4Y-unsplash

The New Reality: More Opportunity, Less Stability

Let’s start with a truth that most musicians feel, but rarely see broken down clearly:

There has never been more opportunity to perform.
And there has never been more economic pressure on the working musician.

That tension defines modern gigging.

On one side, the broader gig economy has exploded, with over 70 million Americans (36% of the workforce) now participating in freelance or gig-based work. (The Interview Guys)

On the other side, musicians, one of the original gig workers are experiencing something deeper:

A structural shift in how money flows through music.

This isn’t just about “getting gigs.”
It’s about understanding the economics behind those gigs.

The Income Gap Nobody Talks About

The music industry looks massive from the outside:

  • Streaming platforms paid out $11+ billion in 2025 alone (Spotify)

  • Total U.S. music revenue hit $5.6 billion mid-2025 (RIAA)

  • Top artists collectively earned $1.9 billion in 2025 (Forbes)

But here’s the disconnect:

  • 77.8% of independent artists earn less than $15,000/year (Xposure Music)

  • Average independent artist income ≈ $11,523/year (Two Story Media)

Let that sink in.

The industry is growing.
Most musicians are not.

User's avatar

Continue reading this post for free, courtesy of Ron Watson.

Or purchase a paid subscription.
© 2026 Lundinke · Publisher Privacy ∙ Publisher Terms
Substack · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture